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Channel: Sling & Stone » Conversion Rate Optimization
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Increase Your Landing Page Conversion Rate When Advertising

While this article talks about Google Adwords, the principles can be used for any form of advertising you’re using. The main focus here is the landing page, after the prospect clicks on your ad to...

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Inbound Marketing For Lead Generation And eCommerce

The retail e-commerce world isn’t all that different than the travel selling industry, in terms of the problems they face. Online retailers have big brand websites like Amazon, eBay, etc. that they...

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Ideas To Increase The Number Of Leads You Generate

Usually when business owners talk about needing more sales or leads, they mean they need more traffic to their website. This isn’t always the case though. Once visitors get to your website, they need...

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Ideas For Landing Pages You Can Try Now

The purpose of the landing page is to get your visitors to take some form of action, whether it’s filling out a form, signing up for a newsletter, or purchasing product. Changes to you landing page can...

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What Usability Mistakes Are You Making On Your Website?

When choosing or designing a website for your agency, it’s easy to get caught up in wanting one that looks beautiful and gives a great first impression. However, you can’t forget that your website...

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Improve Your Landing Page’s Conversion

If you are doing any advertising on the internet, no matter what platform, crafting the ad is only part of the battle. Once you attracted a prospect and got her to click to your website, you need to...

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How A Customer’s Attention Span Affects Your Sales

There are many things today that are fighting to grab hold of our attention, and when you’re on the internet that number goes up exponentially. So when a prospect lands on your website, you have about...

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Strategy For Improving The User Experience On Your Website

Why is someone visiting your agency’s website? What was going through her head before she arrived? What is she looking for? These are questions you should be asking yourself when looking at your...

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Strategies To Attract More Customers Via Mobile

Search on mobile devices has surpassed those on desktops, and the trend is likely to continue for the foreseeable future. So if you are not taking mobile seriously, it’s past time for you to do so,...

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How Digital Has Affected The Travel Conversion Funnel

Criteo partnered with Phocuswright to survey more than 1,000 adults that have internet and travel for leisure. Their findings show that when researching a destination, PCs are still the device of...

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Why Travel Websites Fail To Book More Customers

Research done by Triptease found that big hotels aren’t the only ones having trouble getting customers to book direct via their websites. Travel websites are not known for their high conversion rates,...

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Banner Design Tips To Get Prospects Clicking

If you are doing remarketing on your website (which you should, if you are not), then you should take a look at this article which gives some really good tips on drawing attention to your ad to get a...

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Questions You Should Ask When Designing A Travel Website

If you are in the process of designing a new website or redesigning an existing one, you should take a look at these questions you should not only ask yourself, but your designer as well. Throughout...

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Tips To Improve Conversions Of Mobile Visitors

More consumers own cell phones than toothbrushes (which is shocking!). Here’s some practical advice for improving the conversion rate of visitors looking at your travel business website on their cell...

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On A Budget And Want To Run An A/B Split Test?

Doing split testing the correct way can mean doubling your business revenue. It’s easier than doubling your traffic, and the results are immediate once the test is done and you have a winner. This...

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Are You Matching Your Ad & Landing Page Messages?

If you are doing any form of advertising on the internet, you can immediately improve your ROI by going through your campaigns and making sure your landing page delivers on what your ad is promising. I...

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