Increase Your Landing Page Conversion Rate When Advertising
While this article talks about Google Adwords, the principles can be used for any form of advertising you’re using. The main focus here is the landing page, after the prospect clicks on your ad to...
View ArticleInbound Marketing For Lead Generation And eCommerce
The retail e-commerce world isn’t all that different than the travel selling industry, in terms of the problems they face. Online retailers have big brand websites like Amazon, eBay, etc. that they...
View ArticleIdeas To Increase The Number Of Leads You Generate
Usually when business owners talk about needing more sales or leads, they mean they need more traffic to their website. This isn’t always the case though. Once visitors get to your website, they need...
View ArticleIdeas For Landing Pages You Can Try Now
The purpose of the landing page is to get your visitors to take some form of action, whether it’s filling out a form, signing up for a newsletter, or purchasing product. Changes to you landing page can...
View ArticleWhat Usability Mistakes Are You Making On Your Website?
When choosing or designing a website for your agency, it’s easy to get caught up in wanting one that looks beautiful and gives a great first impression. However, you can’t forget that your website...
View ArticleImprove Your Landing Page’s Conversion
If you are doing any advertising on the internet, no matter what platform, crafting the ad is only part of the battle. Once you attracted a prospect and got her to click to your website, you need to...
View ArticleHow A Customer’s Attention Span Affects Your Sales
There are many things today that are fighting to grab hold of our attention, and when you’re on the internet that number goes up exponentially. So when a prospect lands on your website, you have about...
View ArticleStrategy For Improving The User Experience On Your Website
Why is someone visiting your agency’s website? What was going through her head before she arrived? What is she looking for? These are questions you should be asking yourself when looking at your...
View ArticleStrategies To Attract More Customers Via Mobile
Search on mobile devices has surpassed those on desktops, and the trend is likely to continue for the foreseeable future. So if you are not taking mobile seriously, it’s past time for you to do so,...
View ArticleHow Digital Has Affected The Travel Conversion Funnel
Criteo partnered with Phocuswright to survey more than 1,000 adults that have internet and travel for leisure. Their findings show that when researching a destination, PCs are still the device of...
View ArticleWhy Travel Websites Fail To Book More Customers
Research done by Triptease found that big hotels aren’t the only ones having trouble getting customers to book direct via their websites. Travel websites are not known for their high conversion rates,...
View ArticleBanner Design Tips To Get Prospects Clicking
If you are doing remarketing on your website (which you should, if you are not), then you should take a look at this article which gives some really good tips on drawing attention to your ad to get a...
View ArticleQuestions You Should Ask When Designing A Travel Website
If you are in the process of designing a new website or redesigning an existing one, you should take a look at these questions you should not only ask yourself, but your designer as well. Throughout...
View ArticleTips To Improve Conversions Of Mobile Visitors
More consumers own cell phones than toothbrushes (which is shocking!). Here’s some practical advice for improving the conversion rate of visitors looking at your travel business website on their cell...
View ArticleOn A Budget And Want To Run An A/B Split Test?
Doing split testing the correct way can mean doubling your business revenue. It’s easier than doubling your traffic, and the results are immediate once the test is done and you have a winner. This...
View ArticleAre You Matching Your Ad & Landing Page Messages?
If you are doing any form of advertising on the internet, you can immediately improve your ROI by going through your campaigns and making sure your landing page delivers on what your ad is promising. I...
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